Industrial Digitalization During the Pandemic and Beyond – SPONSOR CONTENT FROM SIEMENS – Harvard Business Review

Industrial Digitalization During the Pandemic and Beyond – SPONSOR CONTENT FROM SIEMENS – Harvard Business Review

Comprehensive Digital Twins, Flexible Apps, Open Ecosystems – And Putting Humans First

Like the rest of you, we at Siemens Digital Industries Software have spent much of 2020 learning new ways of working (from home), collaborating with colleagues, and supporting customers.

A division of Siemens, we are a global top 10 software company and the world leader in industrial software. Though Siemens overall is better known for trains, turbines, and CT scanners, our growing software business generates annual revenue of nearly $5.8 billion and employs tens of thousands of employees around the world.

Our Xcelerator portfolio is central to that business. Xcelerator includes industrial software; a cloud-based, industrial Internet of Things (IoT) offering; and a rapid application development platform.

For the software industry, the pandemic period has accelerated many long-standing trends in how employees get their jobs done. However, for our industrial customers, which are primarily in such key sectors as aerospace and defense, automotive and transportation, and electronics and semiconductors, the past few months have been truly a watershed moment.

We are amazed at how organizations in these industries that typically are wary of change responded in unexpected and innovative ways, taking advantage of advanced software capabilities. One example is VinFast, an automotive startup in Vietnam that ramped up production of ventilators armed with a licensed Medtronic design but no previous medical experience. Another example is Spectrum Brands, which similarly converted an
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