Imran Khan, head of Global Digital Experience at TD and president and CEO of UGO Mobile Solutions, reveals how to make life easier for consumers.
Global Finance: How have application programming interfaces (APIs) helped you make better use of consumer data to provide your customers with improved products and services?
Imran Khan: Our customers want digital solutions, and we are focused on ensuring they can choose the applications they want, knowing their financial data is secure. As TD continues to innovate and create new kinds of digital customer experiences, APIs will help TD meet that customer demand.
Our new data-access agreement with Finicity is part of the acceleration of our work to create a technology infrastructure that will ultimately give our customers more control when they share their financial data to access third-party digital services outside TD. With customer consent, TD will deliver a customer’s financial data to Finicity through APIs that may eventually eliminate the need for customers to share their banking login ID or password in order